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What is The Guild of British Coach Operators?


Formed in 1985, the Guild of British Coach Operators represents over 20 of the UK's top coach companies. Membership is only open to coach operators who can demonstrate the highest standards in their operations, so that by hiring from any Guild Member, you are choosing a Quality Assured, customer focused supplier.


Guild Members range from family owned and managed businesses serving their local market up to a large national group quoted on the Stock Exchange


All Guild Members offer a range of different types of coaches and seating capacities and all can provide executive coaches with features such as toilets and video/DVD players. Many also offer specialist vehicles including people carriers, super executive coaches for corporate functions or sports teams, double deck coaches, 70-seater school coaches, heritage buses/coaches (ideal for weddings or special events) and even open-top buses!


Many Guild Members can also arrange a complete tour package for Groups, including coach transportation, hotel booking, tickets for attractions and shows, and tour guides.


To be a member of The Guild of British Coach Operators all members must comply with The Guild's charter, and are independently audited on a regular basis against a 44- point checklist.


To qualify for membership coach companies are required to achieve a 100% pass on The Guild's quality standards. The standards cover a variety of areas, including the safe operation of coach hires and environmental awareness.


In summary, key areas covered include:


  • Honest and explicit descriptions of coaches

  • An efficient booking and sales process

  • Written confirmation of bookings and hire terms

  • Effective maintenance procedures that exceed industry standards

  • Clean and well-presented coaches

  • Drivers who are professionally trained and tested

  • Operations conducted in an environmentally sensitive.

Alpine Travel

Hughes Bros(Llanrwst & Trefriw) Ltd

Central Coach Garage,

Builder St West,


LL30 1HH

Tel: (44) 01492 879133

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