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A is for Alpine


...... but why?


We are often asked, why we are called Alpine Travel.


Well, we think this image speaks for itself, we are located in one of the most stunning locations in the UK.  However there's a little more behind the name than just the stunning backdrop of Snowdonia.


Back in 1972


When Bryan & Pat Owens set up the business in 1972, they purchased a small business called R O Edwards & Son in the market town of Llanrwst.


Pat & Bryan were conscious that they were not related to the late Mr Edwards and set about developing a brand for their new and somewhat embryonic business.


In the days before the internet, customers looking to hire a coach for the first time perhaps for an outing to the seaside only had two options. Firstly there was word of mouth and failing that there was the 'good old' Yellow Pages, a printed catalogue of local businesses that was ordered into business categories and listed from A to Z.


For a new business, word of mouth would take time to develop, so they decided that the name of their business should start with the letter ‘A’.  This of course ensured that they were at the front of the directory.


Little Switzerland


North Wales has long been referred to as ‘Little Switzerland’. This epithet dates back to the early 19th Century when the British aristocracy, the pioneers of modern day tourism, were unable to travel freely and safely across Europe due to ongoing hostilities with the French during the Peninsula Wars.


When we think of Switzerland we think of the Swiss Alps. And with the couple’s new venture being based in the heart of ‘Little Switzerland’, it made perfect sense to call it Alpine Travel.


And that is how the name Alpine Travel came to be emblazoned on the largest fleet of luxury coaches to operate in and around our very own ‘Little Switzerland’.






Alpine Travel

Hughes Bros(Llanrwst & Trefriw) Ltd

Central Coach Garage,

Builder St West,


LL30 1HH

Tel: (44) 01492 879133

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